Sony unveils VENICE – 36x24mm full-frame camera system

sony venice

Sony unveils VeniceVENICE 

New CineAlta Full-Frame

Venice is the Sony’s first dedicated full frame digital motion picture camera system. The VENICE features a user interchangeable sensor that is removed with only four screws, anamorphic capabilities, eight-stage ND filter, and a new colour management system.



The camera combines a newly developed 36x24mm full frame sensor where user-selectable areas of the sensor can be used. Venice can capture images up to a maximum resolution of 6048 x 4032 in full-frame, you can use the full 6048 pixel width of the sensor for widescreen spherical 2.39:1 or Large Format Scope. By switching imager modes, VENICE can natively support Super35 24.9×18.7mm, 4096 x 3024 resolution (equivalent to 4-perforation motion picture film) and Super35 24.9×14.0mm 4096 x 2160 resolution (equivalent to 3-perforation motion picture film). Future firmware upgrades are planned to allow the camera to shoot in 36mm wide 6K resolution.

Dynamic Range

Sony claims that the new VENICE also has more than 15 stops of latitude to handle challenging lighting situations from low light to harsh sunlight. Unlike the Sony F65, the VENICE doesn’t have a mechanical shutter, but Sony claim that new fast image scan technology minimises the so-called “Jello” effect.



The Sony VENICE CineAlta digital motion picture camera system is scheduled to be available in February 2018 for a retail price of $41,000US (body only).
We will test when it will be available in Dubai.

YouTube – A boon or a bane?


The new path to online marketing

Dubai – UAE

YouTube, the ultimate litmus test for brands turns out to be a bane for the millionaires.
What is it in the YouTube kid stars which the millionaires owning millions of dollars cannot afford? Not having the essential knowledge in producing a video will definitely not give you the required hits, likes or comments.

As said by YouTube Marketing Expert Brendon Gahan during a conference, ‘On YouTube you can’t buy your way to success.’ He stated how it only required four simple steps to change the way people look at the videos.

YouTube being a tricky platform, firstly the YouTubers need to follow the need of the hour online trending practices. Like for instance, placing notes at the end of the video asking viewers to subscribe as well as the YouTuber should make sure that he is emphasizing on it verbally too while concluding the video, existence of strong video titles etc.
Second, making sure there are no jargons which complicate your video descriptions leaving the viewer confused and making him shift to another channel to watch a video.
Even one like on a video can make a huge difference.
Thirdly, being a simple YouTuber and producing videos which will interest the public who belong to different levels but have a certain important thing in common.

Making videos on topics which will interest the viewers will automatically lead to a vast increase in views as well as likes. Lastly, increasing efforts and working on flaws with each video will enhance the videos, hence making them closer to perfection with the flow. Hence the quote ‘Money can’t buy happiness’, sits just perfectly for the millionaires who aren’t getting what they want in spite of having so much money in hand.

6 Tips for live streaming


Live online video is gaining great popularity, but even with content, cameras, lighting etc worked out the streaming of the event is not even close to over.

Everybody has different ways of doing things, same goes for streaming.

Listed here are some of streaming practices that producers can keep in mind.


1. Theres probably tones of other ways of doing it.

Everyone has a different way of doing things. A solution for one event may differ from a solution for another event. There are literally hundreds of ways of doing it.

The things to keep in mind are cost, quality and possibility of failure.


2. Use a video switcher

To get an interesting and dynamic shown, the best practice is to use multiple cameras. there are tones of switcher options available, the best switcher for your event would be the one in your budget. More importantly the one you are comfortable using.


3. Get the video out.

The success for a live event is based on a good bandwidth and many rehearsals.

Always test the bandwidth, but testing it before the audience has come may be misleading if the audience will be sharing the bandwidth.


4. Pre-event testing is not optional.

There’s something every expert on production will agree on is  testing. Test, test and keep testing. while testing before hand can help you discover problems, testing onsite can help tremendously, and is your first priority once your gear is set up.


5. Start the webcast early.

Always start the webcast early, the time prior to the event isn’t just to set up your gear and to test. starting your webcast earlier than it actually starts. You could go live with a countdown or with some music or a shot of the venue.


6. Have a plan B

Always have a backup plan, incase your fails. the back up planning you do the less chances of failure and your recovery will be faster.

Don’t over look anything. More importantly power, backup everything starting with power. Because if your primary power fails, you’ll end up having nothing to work with.